How to exchange ad schedules with Masslytics?

There are two ways for this:

1. Manually - by uploading a .csv or .xlsx export received from your broadcaster
2. Automated - by the use of our APIs

It depends on your subscription if automated exchange is available to you. The manual flow is always availabe.

Ad schedule requirements

Your ad schedules should at least contain:

• Date of broadcasting
• Time of broadcasting (at least hours and minutes)

For optimal use we need the following information:

• Commercial name
• An impact variable (GRP, impressions, etc.)
• If the campaign has multiple channels, the channel name

Manual exchange of ad schedules

In the Masslytics interface, you're able to upload the export of your ad schedule. Depending on the format, you will have to insert some information about the data structure you are uploading. Masslytics will take care of the rest.

Automated exchange of ad schedules

For certain systems and broadcasters, API-support is available. Contact us to check if this is applicable to your situation.

Next step: the impact analysis.