Are you selling TV or radio ads as a broadcaster or as its sales house? Provide Masslytics to your agencies and direct advertisers and get the following advantages.
Increase spend among current customers: Masslytics shows your customers the direct ROI and increases in website visitors and sales because of their mass media advertisements with you. This is a direct reason for your customers you allocate more budget to your channels.
Increase your pricing: being negotiated down because of the lack of measurability compared to other ad platforms? No more with Masslytics. The ROI is directly measurable and because of that new level playing field, you'll be able to raise your pricing as a result.
Offer AB-testing of commercials: with the Creative Studio in Masslytics, you can start an impact comparison experiment in minutes. This motivates advertisers to keep on testing more and longer. Therefore their spend will increase.
Prevent unhappy advertisers from churning: as the Masslytics dashboard provides clear proof of the impact of the advertisers, it is a great new tool for your sales team to use. Keep customers on board by proving their success in concrete numbers.
Provide tooling to your media agencies: Masslytics supports all organisational hierarchies. You can manage your media agencies and advertisers. Agencies can manage their own advertisers in Masslytics too.
"After 10 years of working on the highest media level in The Netherlands, there was one thing that struck me. Why is everybody talking about reach, and nobody about the tangible results? It's our mission to challenge this medieval thought. More customers on your website, that's why you are advertising. And we will show you if your media partner delivers.
Floris | Founder of Masslytics
