Masslytics was founded 2021 by Floris Schakelaar. By now, a team of 7 colleagues is doing the challenging work of making mass media campaign measureable every day.
Masslytics is part of Switch Network, which is a Dutch radio advertising platform with built-in measurability and 31 available radio channels. It plans to expand to the rest of the world soon. Our software is our unique power.
Dozens of companies already use Masslytics, be it combined with the Switch radio offering or without it. While Switch is only available in The Netherlands still, the Masslytics offering has worldwide support.
"After 10 years of working on the highest media level in The Netherlands, there was one thing that struck me. Why is everybody talking about reach, and nobody about the tangible results? It's our mission to challenge this medieval thought. More customers on your website, that's why you are advertising. And we will show you if your media partner delivers.
Floris | Founder of Masslytics
