How does our it work?

The code is generated by a push on the button in the Masslytics interface. Now you need to install it on your website. This can be done in two ways:

1. 1. Copy and paste the tag code in the source code of your website
2. 2. Use Google Tag Manager to do the same

What data does Masslytics collect?

The software analyzes the way visitors enter your website. For this, it uses general user agent information like the active and previous page, stats about the browser and timestamps. Combining this with all the knowledge in the Masslytics software itself makes it very powerful. It is able to detect whether users are likely to derive from advertisements and learns the routes which mass media visitors take.

Masslytics does not collect any personal data, nor do we use cookies. Therefore the software is GDPR-compliant. Now your tag is installed, data collection begins!

The next step is combining the data with information frmo your ad schedule.